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AI Sales Agent for CPG Sales

AI Sales Agent That

Generative AI agent that calls retailers, takes orders, pitches products, handles objections, and does cross-sell and up-sell in 30+ languages. Integrated with SFA, DMS, and eB2B, with ML-powered hyper-personalised recommendations for each call and each store.

Contact Sales

CREATE AN ACCOUNT AND GET ₹500 CREDITS FREE.

24x7
Available
5x
ORDER CONVERSION
3 Clicks
Self Serve Setup
30+
Languages Spoken
UI screenshot leftAI Sales AgentUI screenshot right
How the AI Sales Agent Works

Context And Data In, Sales Action Out

Pre-trained on 100+ sales and promo configurations with real-time sentiment detection, long-term conversation memory, and hallucination guardrails. Integrated with your SFA, DMS, and eB2B for store-specific recommendations on every call.

How SCAI works
SCAI NextGen capabilities

One Agent, Every Sales Job

SCAI covers the full field playbook, from taking orders to coaching your newest reps.

SCAI capabilities diagram
Why SCAI

Built To Sell Like Your Best Rep

Replicates your top sales reps' competencies and behaviours, trained on product propositions, competitive benefits, promotions, cross-sell, and up-sell scenarios.

Train fast, launch fast

Deploy an AI Sales Agent in three clicks and three minutes, then train it on your historical sales data, channel, schemes, promos, loyalty and other business requirements.

Train fast, launch fast

Instant, multi-channel response

Never miss a sales call or enquiry, with real-time, data-backed, accurate AI responses across WhatsApp, SFA, DMS and eB2B apps.

Instant, multi-channel response

Get

Agentic AI

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Embedded in your RTM tools

SCAI integrates with your existing RTM suite and workflow. No platform silos, no rip and replace.

Embedded in your RTM tools

Ultra-configurable contextual agents

Configure agent behaviour, tone, scripts and escalation rules per channel, per market.

Multilingual AI Sales Agent

One agent that speaks 30+ languages, trained on your sales knowledge and deployed at scale.

Multilingual AI Sales Agent
Video thumbnail

Picture of Success: AI Agent KPIs

Measurable Sales Impact With AI Sales Agent

SCAI turns intelligence into measurable outcomes for CPG sales, in the field and at the desk.

Call Pickup

35-50%

Call Pickup rate 2.5X Higher Than Human Reps

Engagement

40-50%

Engagement Rate 2X Higher Than Human Reps

Conversion

15-25%

Order Conversion 5x higher than human reps

An ecosystem of agents

AI Sales Agent Use Cases for CPG Route-to-Market

SCAI is a family of specialised agents, each purpose-built for a job across the sales and route-to-market workflow.

AGENT

AGENT FIRST SFA

Sales Reps can order through >> VOICE conversation, or Voice note on WhatsApp with an AI Agent. The AI Agent helps Sales reps in Cross-Sell, MSL and Premium Products in each call, for each store

COACH

AI COACH

Identifies New Joiners >> COACH them on key competencies Identifies specific SKILL Gaps and does mock-call to enhance SKILLs

AGENT

AGENT FIRST eB2B

Retailers order through a voice conversation, a voice note on WhatsApp, or a handwritten note on WhatsApp. No app required.

COLLECTION

AI COLLECTION AGENT

Calls 1000s of Retailers simultaneously, reminds for upcoming due payment, and collects on the due date with UPI and online payments

ANALYST

AI ANALYST

Powered with the most advanced LLM based 'reasoning model' AI Agent can answer >> WHY behind opportunities and underperformance at every level for each KPI, and suggests actions on HOW to fix

PROMO CO-PILOT

AI PROMO CO-PILOT

Intelligently designs, deploys, and monitors trade promotions. The AI Agent suggests optimal promotion tailored to regions, channels, and store types, and dynamically adjusts offers to maximize ROI.

STUDIO

AI STUDIO

No-code Sales-Tech Platform powered by AI Agent to design, customize, and deploy NextGen SFA, DMS, eB2B and AI Agents with advanced configurations & AI/ML capabilities & >> creation of AI Agents in one tap

DMS

AI DMS

AI Agent that can operate the entire DMS autonomously >> for Order management, Billing, load out, Stock management, Collection, Payment and more. No DMS Operator Required. No Training Required

Security and compliance

Certified Secure: ISO 27001, SOC 2, GDPR

SCAI is ISO 27001 certified, SOC 2 Type 2 compliant and GDPR ready, with the controls and guardrails that serious CPG deployments demand.

GDPR Ready
ISO 27001 Certified
SOC 2 Type 2
Frequently Asked Questions

Questions about SalesCode AI Agent

SCAI is SalesCode's generative AI sales agent that makes outbound calls to retailers, takes orders, pitches products, handles objections, and does cross-sell and up-sell in 30+ languages. Each call is powered by ML-based hyper-personalised recommendations specific to that store with <2 second response latency for natural conversation.

In live pilots, SCAI achieved 35% to 50% call pickup rates among onboarded retailers, 40% to 50% engagement rates, and 15% to 25% order conversion on engaged calls. 100% of engaged retailers believed they were speaking to a human.

CPG field teams lose 8% to 12% of their workforce daily to absenteeism and vacant positions. SCAI identifies absent reps, then calls all retailers in their journey plan for the day, taking orders on behalf of the absent rep. This recovers 5% to 12% of daily sales loss.

Distributors can self-serve in three clicks and three minutes: sign up with a phone number, upload a product catalogue (CSV, handwritten note, or verbal description), and the agent goes live instantly.

Sales Uplift Guaranteed

The new 'Code' of CPG sales.

3% minimum uplift, contractually guaranteed. Includes a 110% refund if the technical success criteria are not met.

Get a Demo
Salescode.ai

The AI-native route-to-market platform for CPG & FMCG enterprises — delivering a contractually guaranteed sales uplift, backed by IEEE peer-reviewed ML.

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