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AI Native SFA

AI Native SFA: Every Rep Sells Like Your
Top Performer

SalesCode AI Native SFA generates store level tasks, targets and incentives for every visit, trained on 28+ sales KPIs across 375+ scenarios. A minimum 3% sales uplift, guaranteed, or we refund 110% of your fee. A minimum 3% sales uplift, guaranteed or we refund 110% of your fee.

Contact Sales
28+ KPIs
MODELLED BY THE AI ENGINE
96%+
High performance
3% +
min SALES UPLIFT GUARANTEED
375 +
STORE SCENARIOS MODELLED
SCAI Vision shelf scan
Cost of Legacy Sales Force Automation

Legacy Sales Force Automation Costs
Companies 3% to 8% in Lost Revenue

Based on a 10,000-rep FMCG network. 8% to 12% of your workforce is absent daily, 25% to 40% annual attrition leaves 40%+ of reps under-skilled, and no traditional SFA addresses either problem.

Key issues causing revenue loss% of Field Force Affected
Too many KPIs100%
Lack of store level tasks100%
Attrition & low skill20–45%
Daily absenteeism8–12%
Vacant positions5–15%
Loss of visit in daily PJP5–15%
New store opportunity in every beat100%

Typical SFA Gives Manual Targets, Generic Tasks, No Personalisation

Day Target
Each Call Planning
Day Planning
Daily Engagement & Review
Typical SFA slide 1
Typical SFA slide 2
Day Target
Each Call Planning
Day Planning
Daily Engagement & Review

SalesCode AI Native SFA: Personalised Tasks, Targets, and Incentives

SalesCode's AI and ML engine is trained on 28+ sales KPIs across 375+ scenarios to
generate store level next best action recommendations. Every rep sees AI generated
targets, prioritised tasks and real time incentive visibility for every visit.

Day Target
Each Call Planning
Salescode AI Native SFA
Day Planning
Daily Engagement & Review
Day Target
Each Call Planning
Day Planning
Daily Engagement & Review
AI Sales Force Automation Features

AI Sales Force Automation with a Contractually Guaranteed Uplift

SalesCode's AI engine predicts each store's regular order, identifies the delta opportunity, then generates prioritised cross sell, up sell and focus product tasks for that visit.


AI Generated Targets

Hyper personalised sales targets for every store visit

Machine Learning based, most optimised and hyper personalised target for each store, for each call.

Hyper Personalised Target
Task Based Incentive
Must Order Stores
Premium Product Distribution
3 to 5%
Sales uplift from optimised targets, per store, per visit
AI Generated Targets
RCT-Validated Sales Uplift Guarantee

A minimum 3% sales uplift, guaranteed.

We put the result in the contract, not the pitch deck. If the AI engine does not move your numbers, we refund 110% of your fee.

Book a Demo
SFA Research Scale: 65,000+ Reps, 22+ CPG Companies

The Only AI Sales Force Automation That Guarantees Sales Uplift

3M+
Active Users
25+
Countries
1B+
Monthly Transactions Processed
85+
Top CPG Brands Served
  • Coca-Cola
  • Colgate
  • Perfetti
  • MARS
  • ITC
  • Mondelez
  • Coca-Cola
  • Colgate
  • Perfetti
  • MARS
  • ITC
  • Mondelez
  • Coca-Cola
  • Colgate
  • Perfetti
  • MARS
  • ITC
  • Mondelez
  • Coca-Cola
  • Colgate
  • Perfetti
  • MARS
  • ITC
  • Mondelez
Proof from CPG sales leaders

CPG Leaders Using AI Sales Force Automation

Sales and distribution leaders at ITC, Coca-Cola GCCB and Marico on how AI Native SFA changed field force productivity, store level task execution and sales uplift in traditional trade.

Sandeep Sule
Sandeep Sule
Divisional Chief executive – TM&D ITC LTD
Akeel Mohamed
Akeel Mohamed
Ex CEO & Managing Director – Coca Cola GCCB
Vivek-Shah
Vivek-Shah
Sales Transformation, Ecom & New GTM Head
FAQ

Frequently asked questions about AI Native SFA

The SKILL + WILL model is SalesCode's proprietary AI framework from studying 65,000+ sales reps across 22+ CPG companies in 12 countries over 24 months. Research shows 96% of high performers consistently demonstrate High SKILL (KPI execution) and High WILL (effort and motivation).

In Randomised Control Trials, SalesCode AI SFA delivered 8% sales volume uplift, 19% effective call increase, and 28% focus product distribution increase, all statistically significant. Average sales uplift across live deployments: 7% in India, 12.6% in Mexico, and 14.5% in the Philippines.

CPG sales teams face 25% to 40% annual attrition meaning 40%+ of reps operate with limited competency at any time. SalesCode AI SFA mitigates this by generating personalised tasks, targets, and incentives for each store visit based on AI/ML models trained on 28+ sales KPIs and 375+ scenarios. New joiners receive the same quality of store-level recommendations as a tenured top performer from day one, needing only 3 months of data for the model to calibrate.

Sales uplift, contractually guaranteed

AI Native Sales execution, With A Guaranteed Uplift.

3% minimum uplift, contractually guaranteed, with a 110% refund clause if unmet.

Get a Demo
Salescode.ai

The AI-native route-to-market platform for CPG & FMCG enterprises — delivering a contractually guaranteed sales uplift, backed by IEEE peer-reviewed ML.

1800 212 8898

Mon–Fri · 10:00–19:00 IST

business@salescode.ai

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