SalesCode.aifounded and managed By 200+ Years of Combined Sales Expertise
SalesCode.ai is the AI native route-to-market platform for CPG and FMCG. Built by experts from Coca-Cola and Avaya, with 200+ combined years of sales expertise. 200+ combined years in sales expertise.
Our team has worked at these CPG and tech companies
SalesCode.ai is the AI native route-to-market platform for CPG and FMCG enterprises. The platform unifies SFA, DMS, eB2B and AI sales agents, processing 550M+ daily data records to generate 20M+ personalised recommendations every day. Deployed across 18+ countries for 65+ brands.
Empower every rep and retailer with AI
Empower every sales rep, supervisor and distributor with AI to execute better and sell more. From store level tasks to enterprise route-to-market, AI does the work so your people focus on selling.
AI that drives sales KPIs , not dashboards
Build AI that drives sales KPIs at a scale and speed no human team can match. Not dashboards. Not reports. Direct, measurable sales action, automated.
Backed by investors who have run sales At Scale
Our investors are not just capital. They include the chairman of Clover Infotech, the former CEO of BharatPe, the CRO of Cloud4C and a fund manager at Penbrook Capital.
The Teambehind SalesCode.ai
A tight team of builders and operators shipping the technology that moves product off shelves every day
Core Tech Team
Core Business Team
Our journey of solving CPG sales and RTM Challenges
From the first field sales app in 2014 to an AI sales agent in 2025, here is how we have rebuilt route-to-market.
2014
SFA
Sales force automation, where it all began
Retailer App
First eB2B for Indian FMCG distribution
2015
2017
AI for SFA
First ML-driven sales recommendations
NextGen SFA
Fully AI-driven workflow
2019
2024
NextGen DMS
Fully AI-driven distributor workflows
Agentic AI for Sales
World's First AI Sales Agent
2025
Frequently asked questions about SalesCode.ai
SalesCode.ai is an AI-native route-to-market platform for CPG and FMCG companies, unifying SFA, DMS, eB2B, and AI sales agents on one platform. Deployed across 18+ countries for 65+ brands.
A contractually guaranteed minimum 3% sales uplift. In RCTs, measured uplifts include 8% sales volume, 19% effective call rate, and 28% focus product distribution.
Ranjeet Kumar (CEO, 27 years CPG sales, ex-Coca-Cola HCCB) and Madhusudan Atmakuri (CTO, enterprise technology,
85+ CPG and FMCG brands across 25+ countries including Coca-Cola bottlers, Mars, Perfetti, ITC, Godrej, and Emami.
AI native Route-To-Market, with a guaranteed uplift.
3% minimum uplift, contractually guaranteed, with a 110% refund clause if unmet.
The AI-native route-to-market platform for CPG & FMCG enterprises — delivering a contractually guaranteed sales uplift, backed by IEEE peer-reviewed ML.
1800 212 8898
Mon–Fri · 10:00–19:00 IST
business@salescode.ai
Talk to our team
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