Urban SFA that guarantees a
3% sales uplift
SalesCode AI Native SFA gives every urban pre-sales rep AI-generated targets, prioritised store-level tasks, and the perfect basket for each visit. If the uplift does not land, we refund 110% of your fee.
The urban store is the most contested shelf in FMCG
Traditional trade still carries the majority of urban FMCG value, and loses ground every quarter.
The urban rep no longer walks into a store that will order anyway. Every visit has to earn the order.
Where 5% to 12% of daily sales disappear
Legacy SFA records the visit. Legacy SFA never improves it. Four structural gaps erode the day before a rep reaches the shelf, and no amount of transaction logging closes any of them.
- 80%
- Skill gaps
- Share of the team unable to sell range, NPD and MSL
- 35% to 40%
- Attrition
- New recruits need six months to become effective
- 10% to 15%
- Visit loss
- Outlets missed every single day
- 8% to 10%
- Absenteeism
- People absent or positions vacant, daily
The rail shows share of daily sales. The four drivers show share of field force affected, from SalesCode's study of 65,000+ reps. They are separate measures, not additive contributions to the 5% to 12%.
One target, two to three tasks, every store
SalesCode rebuilds the pre-sales day around store-level next-best-action, and stamps a measured uplift on the three stages that move revenue.
Measured across 65,000+ reps in 22+ CPG companies over 24 months.
Day Start
SalesCode opens the day with AI-generated targets and tasks, not a generic dashboard.
Intelligent PJP
Every store carries a day target and an order probability, not a static beat list.
Store Visit
Tasks arrive with a delta opportunity, a selling story and a task-based incentive.
Store Order
SalesCode predicts cross-sell, recovery and strategic SKUs, with one-click ordering.
Incentives and Supervision
Incentives update on every order; supervisors see highest-opportunity stores and live progress.
One AI engine for store-level task, target and incentive
SalesCode predicts each store's regular order, finds the delta worth chasing, then tells the rep exactly how to close it.
AI-generated targets
SalesCode predicts each store's regular order, then sets the delta worth chasing.
AI-generated tasks
Two to three prioritised tasks per store, per call.
AI-generated incentives
Reps see earning potential at each store before walking in.
SKILL and WILL scoring
SFA effort data and DMS KPI data combine into a per-rep competency score.
A minimum 3% sales uplift, guaranteed.
SalesCode puts the result in the contract, not just the pitch deck.
In randomised control trial: 8% sales volume uplift, 19% more effective calls, 28% higher focus product distribution.
Questions about SalesCode AI SFA for Urban
SalesCode AI Native SFA for Urban is the pre-sales configuration of SalesCode's SFA engine. The engine generates a target, two to three prioritised tasks, and a predicted basket for every urban store visit.
SalesCode SFA deploys to urban as a pre-sales motion, where the rep books the order and delivery follows. Rural deploys as van sales. The same AI engine drives both.
Attrition leaves a large share of reps under-skilled at any time. SalesCode generates the same store-level targets, tasks, and baskets for a new joiner as for a tenured top performer, from the first visit.
Al-Native Sales Execution, With A Guaranteed Uplift.
3% minimum uplift, contractually guaranteed. Includes a 110% refund if the technical success criteria are not met.
The AI-native route-to-market platform for CPG & FMCG enterprises — delivering a contractually guaranteed sales uplift, backed by IEEE peer-reviewed ML.
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business@salescode.ai
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