Sales incentive management for CPG reps and retailers
Salescode pays incentive points against the specific action that earned them. A rep sees the points attached to every task before the store visit. A retailer sees points convert to a discount at checkout. Both sides see potential points, earned points, and exactly what was left on the table.
Most incentive plans fail because nobody can calculate them
An incentive only changes behaviour if the person being incentivised can work out, in the moment, what an action is worth. Most cannot. The plan arrives as a document, the payout arrives a month later, and nothing in between connects the two.
How points are earned, tracked and redeemed
Sales Incentive is the points layer running across Salescode SFA and Salescode eB2B. It attaches a point value to a discrete action, shows that value before the action, and settles it after.
Attach points to a task, not to a quarter
Every task in a rep's day plan carries a visible incentive opportunity in points. Every loyalty task issued to a retailer carries reward points, an expiry date and sub-tasks with clear instructions.
Nudge against the gap in real time
Mid-visit pop-ups quantify what remains: a defined number of cases from the outlet's target, a defined number of points about to be lost. Points at risk are named before they are lost, not after.
Update the balance on every order
Points earned and points left are written to the wallet at order submission. The task summary shows what was completed and what was missed, with the reason.
Settle and redeem
Reps redeem monthly against a summary showing potential points against earned points, achievement by category, and points lost to unfulfilled orders. Retailers redeem in the cart, where points auto-convert to a discount or e-coupon.
Reps earn on tasks. Retailers earn on execution.
On the rep side, points attach to the task types the AI Task Engine issues: cross-sell, recover, sales target, perfect execution. The incentive summary breaks achievement down by category, shows the points spread across each, and names the points lost due to unfulfilled orders . A leaderboard ranks the team. On the retailer side, points attach to orders, to image-recognition merchandising tasks, to gamified quizzes with a live countdown and score, and to promo redemptions authenticated by OTP and barcode scan. The wallet shows real-time balance, savings and expiry alerts , with a transparent transaction history behind it.
What the loyalty engine moves
The figures below are stated by the Salescode Loyalty module documentation. The measurement basis behind each range is still open and is marked as such.
Crowdsourced execution
Retailers capture and submit shelf images against image-recognition tasks and earn points for each completion.
Promo redemption
Consumer promos activate by OTP, redeem by barcode scan, and confirm the discount in the retailer's hand.
Loyalty-driven checkout
Points auto-convert to a discount or e-coupon in the cart, with wallet balance and savings visible at the moment of ordering.
What the Sales Incentive engine gives a programme owner
Configurable task and reward management
Create loyalty tasks with custom templates, point values and conversion rules. Assign at outlet level. Track active modules with task status and rewards. Edit, clone or deactivate any running task.
Point-to-reward configuration and controls
Set the point-to-reward conversion, redemption limits per order, expiry rules and notifications. Upload custom coin images. Redemption runs to digital wallets or to product.
Analytics on participation, redemption and ROI
Points value tracked MTD, QTD and YTD. ROI on the loyalty programme against investment. Completion rate, active outlets and redemption value, by channel, outlet class and region, with alerts on zero-participation outlets.
Only about a quarter of sales reps can calculate their own variable pay
Gartner found that just 24 percent of sales reps are able to easily calculate their total variable compensation, according to Gartner (2019). Every point of that gap is motivation the plan paid for and did not buy.
Sales Incentive closes it by moving the calculation to the point of action. The task card shows the points before the rep decides. The nudge shows the points about to be lost. The order screen shows the points earned. The monthly summary shows potential against earned, with the shortfall itemised by category.
Sales incentive questions, answered
A point value is attached to each individual task, such as a cross-sell of a named SKU into a named outlet, and displayed on the task card before the rep acts. Completing the task converts the opportunity into earned points, updated at order submission and redeemed monthly.
Potential points are the total incentive available to the rep across the tasks assigned in the period. Earned points are what was actually converted. The gap is shown explicitly, including points lost due to unfulfilled orders, so a rep can see what the shortfall cost.
Through orders, through gamified loyalty tasks with sub-tasks and expiry dates, through image-recognition merchandising tasks they complete themselves, through quizzes and games, and through consumer promo redemptions authenticated by OTP and barcode scan.
In the cart. Points auto-convert to a discount or an e-coupon at checkout, with the wallet balance and the saving shown in real time. Redemption caps per order are configurable, and points can also be redeemed to a digital wallet or against product.
Pay for the action, at the moment of the action
Salescode is the AI-native route-to-market platform for CPG and FMCG companies. Sales Incentive attaches a visible point value to every rep task and every retailer action, then settles it where the person can see it.
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