Hyperpersonalized Promotion Engine for CPG sales teams
Execute customized, complex promotion scenarios to drive targeted sales and distribution objectives.
Promotion controls built for complex CPG markets
Trade promotion is the biggest under-managed spend in CPG
Trade promotion is a major cost for consumer packaged goods businesses. When planning, targeting and field execution are disconnected, teams have limited visibility into where discounts are applied and whether each scheme supports the intended commercial objective.
Reduce promotion leakage with precise eligibility controls
Define eligibility at SKU, batch, market and outlet level so each approved offer is applied to the intended order. SalesCode.ai Promo Engine then synchronises the configured promotion with connected field sales applications, helping sales and finance teams work from the same approved scheme rules.
How SalesCode.ai Promo Engine runs a promotion campaign
Configure a promotion in four steps within SalesCode.ai Studio, from scheme definition to field availability.
Define the promo
Choose the coupon type (item-level, bundle, total order value, welcome, or QPS), set the discount as percentage, amount, or free-of-cost, and name the scheme.
Target the products
Scope the offer to a category, brand, pack size, pack type, or batch code, so the discount only applies where you intend it.
Select the market
Filter by region, state, district, town, channel, and sales hierarchy, then include or exclude specific outlets, with bulk upload by Excel.
Sync to the field
Push the promotion to the backend by API or database update, and it appears in the field for redemption on the next order.
Plan, target and control outlet-level promotions
Hyper-personalized promo setup
Run item, bundle, TOV, welcome, and QPS schemes, with multi-SKU targeting and over-and-above stacking.
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Precise product selection
Target by category, brand, pack size, pack type, and batch code, so every offer lands where it converts.
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Intelligent market selection
Filter by region, state, district, town, and channel, with outlet include or exclude lists and Excel bulk upload.
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Flexible validity rules
Set date ranges, usage thresholds, and active periods by calendar or number of days, plus scoped flash promos.
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Promo usage frequency logic
Control redemption with Nth-purchase triggers, reset cycles, usage caps, and precise coupon start and end timing.
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Real-time sync to the field
Define once, then sync live to your field apps by API or DB update, so approved offers reach reps without rekeying.
Configure once, launch across your sales ecosystem
Use a guided workflow for coupon setup, target selection, eligibility rules, campaign review and publishing. After approval, the promotion is made available to connected sales channels according to the configured rules.
What targeted promotion controls can improve
Targeted promotion controls help teams apply approved schemes more consistently, limit unnecessary discount exposure and manage campaigns across multiple markets from one workflow.
Higher engagement and conversion
Targeted offers drive higher interaction than blanket discounts, and applying promotions to high-value transactions lifts conversion where it matters. Real-time sync keeps the offer a rep sees current.
Tighter control and less leakage
Full control over triggers and reset logic, combined with SKU-level, batch-level, and outlet-level targeting, prevents over-discounting and stops spend leaking to volume that would have sold anyway.
Better ROI at scale
Reducing spend wastage and allocating budget by outlet and scheme improves return, while one console makes it practical to run large-scale promotions across many markets at once.
Frequently asked questions about SalesCode.ai Promo Engine
SalesCode.ai Promo Engine is a promotion configuration and execution capability for consumer packaged goods and fast-moving consumer goods sales teams. It helps teams configure promotion schemes, define product, outlet and market eligibility, set validity and redemption rules, and publish approved offers to connected field sales applications.
It supports item-level, bundle, bundle-plus-total-order-value, total-order-value, one-time welcome, and QPS slab-based schemes, with percentage, amount-based, and free-of-cost discounts, plus over-and-above stacking. The deck states 55+ discount types and 850+ promotion variations.
Promotions can be scoped by category, brand, pack size, pack type, and batch code on the product side, and by region, state, district, town, channel, sales hierarchy, and specific outlet inclusion or exclusion lists on the market side, with bulk upload by Excel.
Approved promotion rules can be synchronised with connected backend and field sales systems through an application programming interface or database update. Eligible offers can then be applied during field order capture according to the configured scheme rules.
Al-Native Sales Execution, With A Guaranteed Uplift.
3% minimum uplift, contractually guaranteed. Includes a 110% refund if the technical success criteria are not met.
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