The complete decision platform for
FMCG and CPG sales managers
One manager experience for business performance, field execution and commercial performance, across every level of the sales hierarchy. Built to end in a decision, not another report.
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The business problems you do not see coming
Most sales managers learn that a territory is off-plan, a distributor is drifting, or a promotion never landed after the month has already closed. By then the revenue is gone.
Lost globally each year to inventory distortion, out-of-stocks and overstocks combined, equal to 6.5% of global retail sales.
Accuracy gap between manually collected retail field data and digital in-store data collection.
Of CPG manufacturers report difficulty executing planned promotions in-market.
Close the visibility gap early, and it never becomes a revenue problem.
FMCG Sales Manager Dashboard, in Three Layers
RSMs, ASMs and sales directors stop piecing the picture together from separate SFA, distributor and order-side reports. Business, field and commercial data land in one place.
Business performance
- Sales vs. last year, tracked daily
- Target achievement by region, distributor, SKU
- Trend detection to spot a slide early
- Territory ranking to see where to focus
- Full hierarchy view, one number at every level
- Review-ready, nothing to assemble
Field execution
- PJP compliance, plan vs. actual in real time
- Strike rate, busy reps vs. productive ones
- Coverage against the full outlet universe
- Attendance, absenteeism caught early
- Beat adherence, route by route
- ECO, the field-force benchmark
Commercial performance
- Revenue leakage by order, line and outlet
- Business loss shown in rupees, not percent
- Incremental sales separated from baseline
- Cross-sell tracked as real business
- Fill rate, ordered vs. delivered
- Order quality, AOV and lines per call
From signal to decision
A dashboard shows numbers and leaves the interpretation to the manager. The Manager App ends in an action.
The alert
Every KPI updates in real time, so the number that has moved off-plan surfaces the day it moves, not in the month-end review. Filter to FTD, MTD, QTD, YTD or a custom range without leaving the screen.
The root cause
Business, field and commercial data sit in one model, so the app points to the specific territory, rep or distributor behind the number rather than leaving the manager to reconcile three reports.
The priority action
The manager leaves with a ranked list of where to intervene, and every screen carries export-and-share, so a Monthly Business Review starts with the numbers already assembled.
Built for enterprise FMCG, not a pilot project
From a single-region rollout to a nationwide field force, without re-platforming.
Built for hierarchies with thousands of field reps across states and zones, from one region to a national rollout. [VERIFY]
Every manager sees exactly what their role and hierarchy level should show them, and nothing beyond it.
Field data is captured without signal, then synced the moment connectivity returns.
Enterprise-grade access control by design, connecting into the ERP, DMS and CRM systems already running the business. [VERIFY: certifications] [VERIFY: integration list]
Questions about SalesCode AI Native Manager App
The Salescode Manager App is the unified decision layer across the Salescode ecosystem. It gives RSMs, ASMs and sales leadership one place to see hierarchy-wide performance, prioritise where to intervene, and catch business loss in real time, instead of piecing the picture together from separate SFA, distributor and order-side reports.
A dashboard shows numbers and leaves the interpretation to the manager. The Manager App connects business performance, field execution and commercial data into one view, flags what is off-plan, and points to the specific territory, rep or distributor behind it.
PJP compliance and productivity, strike rate, effectively covered outlets (ECO), business loss against planned target, incremental sales from cross-sell and recovery, fill rate, AOV, lines per call and unique SKU count. All of it filterable by FTD, MTD, QTD, YTD or a custom date range.
A planned target, whether sales value, visit count or man-days, is compared against what was actually achieved for the same period. The shortfall is surfaced directly in currency, alongside the percentage of target it represents.
That is the intent. Every KPI updates in real time and every screen has export-and-share built in, so a manager walks into a Monthly Business Review with the numbers already assembled rather than a deck to build the night before.
Integration coverage is not detailed in the current deck. This is [VERIFY: integration list needed] before publishing.
Give your managers a decision platform, not another dashboard.
Business performance, field execution and commercial performance in one manager experience.
Every KPI real-time, every screen export-ready, every signal ending in an action.
Al-Native Sales Execution, With A Guaranteed Uplift.
3% minimum uplift, contractually guaranteed. Includes a 110% refund if the technical success criteria are not met.
The AI-native route-to-market platform for CPG & FMCG enterprises — delivering a contractually guaranteed sales uplift, backed by IEEE peer-reviewed ML.
1800 212 8898
Mon–Fri · 10:00–19:00 IST
business@salescode.ai
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